The Cultural
Quotient

What happens when science and culture collide

The 'Unclass' was anything but typical. It featured 32 students, 50 workshops and over ten weeks they produced the eight compelling, interactive stories below.

Machines
for Playtime

George Jetson's world
isn't so far away.

Chemistry
of Coffee

There's more to your brew
than hitting a button.

Manufacturing
Environmentalism

The bag you're reusing at Whole Foods isn't as green as you think.

Mechanics
of Music

In which biochemistry students masquerade as dancing pandas.

Technology
in education

Classrooms are priming 6-year-olds for a lifetime of tablet use.

Networks
of Superfans

Pop culture enthusiasts bring new life to the source material.

Building Data
Behind Movement

Wearable tech and fitness apps reshape our workouts.

Social Problems,
Engineering Solutions

Students design products aimed at the greater good.

Professors

Jeremy Gilbert

A Medill, Northwestern faculty member who teaches, studies and practices human-centered design, usability and interactive storytelling.

Emily Withrow

Journalism faculty at @MedillSchool, erstwhile contributor to @TheAVClub. Specialist in webby-journo things. That's a technical term.

Resident Student Gurus

Sarah Adler

Sarah has designed a variety of projects for the Lab and was instrumental in developing the Lab's new branding identity. Interned at WIRED and Sports Illustrated

Tyler Fisher

Tyler is an AP-Google scholar and the creator and developer of SoundCite, joining Gannett Content for summer 2013. Formerly of Chicago Tribune News Apps.

Katie Zhu

Also an AP-Google scholar who loves computers, coffee and Beyoncé. Past: GOOD. Future: New York Times.